France bans ads with ultra thin models
Published April 15, 2008 by CSBJ Staff
The Associated Press
The French parliament’s lower house adopted a groundbreaking bill today that would make it illegal for anyone – including fashion magazines, advertisers and Web sites – to publicly incite extreme thinness.
The National Assembly approved the bill in a series of votes today, after the legislation won unanimous support from the ruling conservative UMP party. It goes to the Senate in the coming weeks.
Fashion industry experts said that, if passed, the law would be the strongest of its kind anywhere. Leaders in French couture are opposed to the idea of legal boundaries on beauty standards.
The bill was the latest and strongest of measures proposed after the 2006 anorexia-linked death of a Brazilian model prompted efforts throughout the international fashion industry to address the repercussions of using ultra-thin models.
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